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Mindless Eating: Why We Eat More Than We Think | 
 enlarge | Creator: Brian Wansink
Publisher: Random House Audio
Category: Book
List Price: $29.95
Buy Used: $16.00
You Save: $13.95 (47%)
New (23) Used (11) from $16.00
Avg. Customer Rating:  58 reviews
Sales Rank: 319246
Format: Abridged, Audiobook
Media: Audio CD
Edition: Abridged
Number Of Items: 5
Shipping Weight (lbs): 0.3
Dimensions (in): 6.2 x 5.5 x 1
ISBN: 0739340379
Dewey Decimal Number: 616.85260651
EAN: 9780739340370
ASIN: 0739340379
Publication Date: October 17, 2006
Availability: Usually ships in 1-2 business days
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Product Description
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
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| Customer Reviews: Read 53 more reviews...
 Mindless Eating Reminder June 1, 2008
Great book, for those who want to know how the "diet" industry is out to make you fail, and how the food industry sets us all up for failure. For those who feel they have no power over anything. . .take your power back over food and healthy eating, and be verbal about it!!!
Eye opening book March 22, 2008
The biggest thing I came away from Dr Wansink's with is an understanding that we don't stop eating because we're no longer hungry. By now recognizing and paying attention to the "external cues", and by implementing a few of the gimmicks that Dr Wansink has pointed out, I have managed to easily cut down on some of the junk food that I had been consuming. This book would be very valuable to anyone responsible for planning a families meals.
 Understand what makes you eat as much as you do February 11, 2008
Do you know how much you are eating and why you eat what you do? You probably don't but this book can help you learn. It also offers easy to follow practical advise on how to control and reduce what you eat.
The author is a psychologist who studies eating. His work is mainly aimed at restaurants and food manufactures. They use it to learn how to present food in the way that will help them sell more. This book uses some of that same research to help us consumers learn to understand why we eat more then we think we do and what we can do about it.
Mindless Eating is well written in a friendly style. The information is presented as stories about the different experiments the author and his collaborators did. Wansink manages to avoid getting bogged down in the details that are required for scientific papers and does not use the condescending preaching style that many diet books end up using.
Unfortunately the style gets to be repetitive and predictable after awhile. Some of the stories were just too cute by the end of the book. I would have appreciated more variety in the narrative style.
Mindless Eating is not aimed at the seriously obese, it is more useful for those who have been slowly gaining weight over the years without really noticing. Wansink manages to convey a lot of interesting information in a fairly short book. He provides some practical advise that you will probably not find elsewhere.
Mindless Eating: Why We Eat More Than We Think January 27, 2008
I thoroughly enjoyed listening to this book. I have started loaning it to other friends because I found the information very useful.
Credible, Informative, and Humorous! November 25, 2007
1 out of 2 found this review helpful
"Mindless Eating" informs readers why they are typically conditioned to, without thinking, eat more than they realized. People eat more when you give them a bigger container. Almost any sign with a number promotion leads us to buy 30-100% more than we normally would. Losing over 1/2 lb./week triggers a metabolism slowdown that undercuts much of the value of the diet.
Cutting out our favorite foods is a bad idea - cutting back on how much is mindlessly doable. In most studies people can eat 20% less without noticing it. We eat the volume of food we want, not the calories. (Fill your plate with leafy vegetables; drink extra-whipped smoothies - more air.) Strategies include see all you eat - don't go back for 2nds and 3rds. Increasing the variety of food (eg. a buffet) also increases eating - even if it is only increasing the number of colors in an M&M bowl. Leftovers suggest you probably made too much and ate too much as well. Put healthy foods in a visible container (will eat more) and bad foods in a covered (invisible) one.
Visual cues (eg. passing a 7-11 store, viewing an ad for soup) create more eating. Eating with other encourages greater eating - unless you're already a heavy eater, then it encourages eating less. Don't eat snacks out of a box or package - pour yourself the intended amount and put the container away.
Positive expectations (name - "home-made;" and environment - china plate) help create food satisfaction.
Ice requires body heat (expenditure of calories) to melt.
Behavior modification experts say it takes about one month to break an old habit. Three 100-calorie changes/day can result in up to 30 lbs. less in a year.
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